New automation elevates accuracy, speed, and scalability for apparel and health & beauty brands.
North Bay Distribution (NBD) has officially launched its new goods-to-person automation system in partnership with Cartesian Kinetics. The system was unveiled during a ribbon cutting ceremony at NBD’s flagship facility, marking a major milestone in the company’s commitment to operational innovation and client-focused fulfillment.
During the ceremony, Dominik Dittrich, CEO of North Bay Distribution, opened the event by noting the significance of the launch:
“Today marks a major step forward for North Bay Distribution — the launch of our new goods-to-person automation system, developed in partnership with Cartesian Kinetics. This technology represents more than just operational efficiency; it’s about transforming how we serve fast-growing consumer brands, including those in apparel and health & beauty, giving them faster fulfillment, greater accuracy, and more scalability than ever before.”
Following the introduction, Founder Lee Perry highlighted the long-term importance of the milestone:
“It’s inspiring to hear how this innovation is setting a new standard for what brands can expect from their 3PL partner — not just in efficiency, but in partnership and trust. We’re proud to celebrate this moment with our clients, team members, and partners who made it possible. Here’s to the next chapter of growth, collaboration, and innovation at North Bay Distribution.”
Transforming Brand Fulfillment Through Intelligent Automation
Cartesian Kinetics’ goods-to-person automation strengthens North Bay Distribution’s fulfillment capabilities by increasing order processing speed, improving inventory precision, and optimizing workflow efficiency from receiving to packing and shipping. The system is designed to support brands with high SKU counts, delicate packaging, and rapid product cycles. It is particularly valuable for apparel and health and beauty brands, where accuracy, consistency, and product presentation play a major role in customer satisfaction.
The automation platform incorporates advanced robotics and real-time data to ensure reliable throughput, creating a more stable operational foundation for both everyday demand and high volume periods.
A Strategic Investment in Client Partnership
The automation launch reflects North Bay Distribution’s commitment to long-term partnerships with the brands it serves. As an employee-owned 3PL, NBD is focused on dependability, transparency, and continuous improvement. The new system reinforces that philosophy by expanding the company’s ability to support growth, reduce operational friction, and deliver predictable results at scale.
This investment strengthens NBD’s fulfillment environment and enhances the experience brands can offer their customers, supporting clearer planning, stronger operations, and more confident decision making.
Designed for Flexibility, Peak Seasons, and Rapid Scaling
Cartesian Kinetics’ system is built to adapt to SKU expansion, seasonal peaks, product launches, returns, and promotional surges. Its design adds stability while giving North Bay Distribution the capacity to manage short-term fluctuations and sustained growth with greater precision.
This deployment also serves as the foundation for future automation phases across North Bay Distribution’s facility network, creating a scalable path for continued expansion as client needs evolve.
About North Bay Distribution
North Bay Distribution is an employee-owned, technology-forward 3PL serving fast-growing consumer brands with nationwide fulfillment, integrated warehousing, and end-to-end operational support. Known for its focus on accuracy, reliability, and partnership, NBD delivers flexible fulfillment solutions across multiple industries, including footwear, apparel, and health & beauty.
About Cartesian Kinetics
Cartesian Kinetics develops advanced goods-to-person automation systems designed to increase efficiency, scalability, and operational precision for modern fulfillment environments. Through robotics, real-time data, and patented physical-digital interfaces, Cartesian Kinetics helps 3PLs and brands achieve faster, smarter, more sustainable distribution.
